Born and raised in Whangārei and of Ngāpuhi descent, Siobhan has always been drawn to creativity. Art became a way to process emotions, connect with her culture, and express herself. What she didn't realise at the time was that those personal creations would eventually become the foundation of her own pakihi.

The Kūkupa Art Studio was born following the sudden passing of her brother, Cale.

"I've always been into art, but his passing gave me the push to fully step into it," says Siobhan. "His love for life reminds me every day to try new things and live life to the fullest."

The name itself carries special meaning. Siobhan says she often feels her brother's presence through the kūkupa, or kererū, a connection that continues to inspire her work. She also draws strength from her tūpuna, whose presence and guidance she feels throughout her creative journey.

Like many small business owners, Siobhan didn't start with a detailed business plan. She started by creating art for herself. As people began connecting with her work and asking for pieces of their own, what began as a personal passion slowly grew into a business.

Along the way, one of her biggest challenges has been learning to trust herself.

"Like many creatives, I've struggled with self-doubt and comparison," she says. "Balancing creativity, business, and being a busy māmā and wife has also been a learning curve."

But those challenges have helped shape the artist and business owner she is today.

What Siobhan is most proud of isn't just building a business, it's seeing people connect with her work on a deeper level.

"Every piece that finds a home and resonates with someone feels really special. It feels like I've shared part of my story or vision."

Her art is deeply grounded in whakapapa, whanaungatanga, and connection. Through every piece, she hopes people can see themselves, their stories, and their culture reflected back at them.

For anyone thinking about starting their own pakihi, Siobhan's advice is simple: don't wait until everything is perfect.

"Start even if it's not perfect. Trust your voice, even when it feels small. Consistency matters more than perfection, and your unique perspective is your strength."

As for what's next, Siobhan wants to continue growing The Kūkupa Art Studio, sharing Māori stories, culture, and identity with more people across Aotearoa and beyond.

Her journey is a reminder that some of the most meaningful businesses start with simply backing yourself, taking that first step, and trusting where it might lead.

After all, as Siobhan says, "Kaua e mataku ki te tīmata - ko koe te taonga."

Don't be afraid to begin. You are the treasure.