Connection to Whakapapa and Kaupapa

Jamal’s roots lie in Mōtatau, with whakapapa to Te Orewai, Ngāti Popoto, and Te Tarawa. His connection to whenua and whānau drives his mahi, and his business name reflects that.

“Te Kōpū Māori means ‘the Māori womb’ — a symbol of growth, nurture, and learning. Just as the womb is the first classroom, my business aims to create learning spaces grounded in reo and tikanga Māori,” he explains.

Māori, in the name, carries dual meaning — connecting to our people and also to the natural language of this whenua.

The Business Journey

Jamal started his pakihi to challenge himself and to share te Ao Māori in a way that felt authentic and engaging.

“I wanted to create and deliver my own classes that reflected who I am as a Māori educator — not just repeating what others do, but shaping something unique,” he says.

One of the biggest challenges? Navigating the business world. “Moving from a salaried role to becoming self-employed was scary — but also exciting. I had to learn how business works while staying true to my cultural values.”

Purpose and Impact

Every workshop and learning experience delivered by Te Kōpū Māori is rooted in te Reo and tikanga. It’s not just about language — it’s about identity, confidence, and connection.

“Our classes are entry points into deeper kōrero about who we are as Māori. We explore our reo, yes — but also our values, our stories, our ways of being.”

Jamal sees his role as a facilitator of cultural reclamation. The value he brings to the community is clear: “I’m creating safe spaces for people to grow, learn, and carry our mātauranga Māori forward.”

Looking Ahead

Jamal’s vision is to continue sharing the beauty of te ao Māori with as many people as possible.

His advice for aspiring entrepreneurs?

“Tūwhitia te hopo — feel the fear and do it anyway. Starting a business can be scary, but our culture gives us all the strength we need. Back yourself.”