Taking production from a kitchen to a factory

Matt Pryor
October 26, 2023

Nat Jones (Ngā Wairiki, Ngāti Apa) is a self-confessed redheaded sun worshipper and conservationist who loves surfing, hiking, and diving.

Sunscreen is an essential product for her, so she embarked on a mission to create an ocean-friendly sunscreen that would protect her skin without harming the environment.

After extensive research, Nat turned her kitchen into a lab, where she formulated her eco-friendly sunscreen using just four naturally-derived ingredients. She then spent three years listening to customer feedback before launching Seasick Daily Face and Body Sunscreen in 2022.

Seasick Sunscreen is now so popular that Nat's kitchen is no longer big enough to keep up with demand. Consequently, she's crowdfunding to upscale her production from 100kg to 350kg with a manufacturer. Nat has set up a Tā Koha campaign on PledgeMe, a platform developed for Māori entrepreneurs to raise capital by involving their whānau, their communities, and those who want to see an equitable and inclusive funding landscape in Aotearoa.

Nat has until 12 pm on 28 October 2023 to raise $20,000—this is the minimum she must raise via the platform. If she falls short by just $1, she won't receive anything at all. If you'd like to make a koha and help Seasick Sunscreen grow and thrive, head to Nat's Pledge Me page.

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