Held in Whangārei at Te Iwitahi on 10 July, The Pick pitch evening saw six finalists share their business ideas with judges, community leaders and whānau. From marine innovations to wāhine-focused boating courses, the kaupapa was diverse and inspiring. But it was Georgia Keys who claimed the top spot, impressing judges with MAED Innovations; a smartphone-integrated defibrillator designed to save lives locally and globally.

As Whāriki Te Tai Tokerau Māori Business Network, we’re proud to partner with NorthChamber, Northland Inc, and the Ministry of Social Development to help bring The Pick to life. This programme isn’t just about business ideas, it’s about whanaungatanga, capability-building and strengthening the very backbone of our region’s economy.

“From day one, the energy and passion in this cohort were incredible,” shared Programme Lead Tania McInnes. “We built connections, travelled the motu, and saw huge growth in confidence and capability. This group showed up not just for their own ideas, but for each other — and that’s what makes The Pick so special.”

For Māori entrepreneurs, events like The Pick are essential. They’re a chance to share bold ideas, get expert guidance, and gain confidence in navigating the business world. And it matters - because pakihi Māori and small businesses are the lifeblood of Northland’s economy, bringing jobs, innovation, and cultural richness to our communities.

Talia Rikihana, (Kaiwhakahaere at Whāriki) celebrated the courage and creativity of The Pick finalists. She highlighted the unique blend of cultural expression and innovation in each business idea and reaffirmed Whāriki’s commitment to backing people, whakapapa, and the potential of Te Tai Tokerau – a reminder that when grounded in whānau and purpose, Māori-led innovation is unstoppable.

Runner-up honours this year went to Shane Stewart of Stewart Piping, who created an innovative bagpipe chanter, and Helen Horrocks of She’s Got Game, a programme helping women gain confidence on the water. A Highly Commended nod went to Frank Manifold for Ecofoul, a natural anti-fouling system for boats.

Beyond the winners, The Pick highlights something bigger: the potential of pakihi Māori to lead change, create new industries, and keep the spirit of Te Tai Tokerau alive and thriving.

At Whāriki Te Tai Tokerau, we encourage all Māori business owners and aspiring entrepreneurs across Northland to consider applying for The Pick 2026. Whether you’re refining a business idea, starting out, or ready to scale, this programme can help you sharpen your vision and connect with like-minded innovators.

Because when pakihi Māori succeed, all of Te Tai Tokerau succeeds.

Applications for The Pick 2026 open early next year. To learn more or register your interest, visit www.thepick.co.nz.