Learn how to identify, protect, and manage your intellectual property (IP) so the value you’re building stays with you.

What you’ll learn

• Spot your IP: Identify where your unique ideas, designs, names, and creations live in your pakihi.
• Protect your brand: Understand trade marks and other tools to safeguard your identity and reputation.
• Navigate IPONZ: Learn how the application process works and where to start.
• Māori Advisory Committee: Hear how cultural considerations are assessed and supported.

Who this is for

Founders, side-hustlers, and established pakihi who are naming, branding, designing, creating, innovating — or preparing to expand into new markets.

Event details

• Format: 60-minute online webinar + Q&A
• When: Tuesday 7 October, 12pm- 1pm
• Where: Te Hapori o Whāriki (our online community space)
• Cost: Free

Hosted in Te Hapori o Whāriki

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This webinar will run inside our private community platform, Te Hapori o Whāriki, where you can access the event, resources, and ongoing kōrero. Joining Te Hapori is free and only takes a minute.

Why attend

• Expert guidance: Delivered by Simpson Grierson’s IP specialists with real-world examples.
• Actionable steps: Clear, practical advice you can apply immediately.
• Culturally grounded: Insights into the Māori Advisory Committee and protecting mātauranga-aligned kaupapa.
• Community support: Continue the kōrero with other pakihi inside Te Hapori.