Uira is the vision of Amika Kruger a wahine Māori entrepreneur, creator, and mother of two. Raised in a world where practicality and beauty went hand-in-hand, Amika grew up watching the women around her create something new into existence, often through a process of design skill and imagination!

Her journey in business has been hands-on and hard-earned, building multiple ventures that reflect her belief in purpose-driven design. But Uira is something different. This brand carries the legacy of her great-grandmother, her mother and the spark of her eldest daughter, three generations who inspired her to blend style, comfort, and culture into essentials people genuinely love to wear.

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