Stef the Māori is the kai brand of Stefan Apiata, a Far North local known for fishing, hunting and gathering his own kai, then cooking it over open fires, in hāngī and in camp ovens. What started as sharing that lifestyle online has grown into a range of seasonings built for big, honest flavour: Rub One Out (all-purpose), Pork Hunt (pork and chicken), Deep Bush (made with horopito, the native pepper tree), Aquadesiac (surf, turf and veggies) and Meat Spin. Alongside tools, knives and merch, it’s all grounded in a simple kaupapa: no rules, just good kai, shared with good people.