Our Aho design is a shared link to the elaborate tapestry woven by our tūpuna. This tapestry referring to the varied whakapapa and expertise accumulated over centuries leading back to ancestral homelands. Design elements are inspired by the wayfinding expertise of our tūpuna who were guided by ngā tohu o te taiao (the signs that surround us).
Waihonga is the creative practice of Ambrosia Crum (Ngāpuhi, Ngāti Whātua), an architectural designer who previously worked as a heritage advisor caring for Māori architectural taonga. In te reo Māori, Waihonga means nectar, the sweet essence gathered from a flower. That idea sits at the heart of the mahi: gathering stories, ideas and relationships and turning them into contemporary taonga for everyday life, including art prints, enamel pins, jewellery, stickers and woven patches. Ambrosia has recently moved home to be near whānau at Ōkaihau, where she’s raising her three boys. Each piece is part of a living, evolving expression of Māori creativity, made with connection and intention.