Summer Brons' Journey from Sun-Kissed Glow to Entrepreneurship

By
Matt Pryor
April 24, 2024
Ko Summer Brons tōku ingoa
Ko Whakataha te māunga
Ko Waitangi te awa
Ko Mataatua te waka
Ko Ngāpuhi te iwi
Ko Ngāti Rehia me Te Whiu nga hapū
Ko Tauwhara te marae
Ko Te Rangiawhiowhio te whare kai
Ko Ngai Tawake ki te tuawhenua
Ko Waihou tōku kāinga
In the safe tanning industry, Summer Brons stands out as an example of natural beauty and skin health. Summer entered the industry with a personal quest for confidence and wellness. Despite her love for a sun-kissed glow, Summer's skin was prone to burning, compounded by a whānau history of cancer. This realisation sparked an "a-ha" moment when she crossed paths with her business partner, who was developing an all-natural tanning mousse.

Recognising the potential to create a product that could benefit not only herself but also her whānau and community, Summer entered the world of entrepreneurship.

Balancing being a māmā while running a business proved to be a challenge for Summer. With four beautiful tamariki to care for, finding the balance between family life and her business required careful navigation. Through perseverance and knowing her own strengths and weaknesses, Summer found a way that ensured both her whānau and her business received the attention they deserved.

Scaling up production was the next logical step for Summer's business. What started as a humble operation run from home eventually grew into a full-fledged enterprise in a dedicated warehouse. This transition not only allowed Summer to meet the growing demand for her products but also provided separation between her personal and professional lives.

Developing formulas using natural, sustainable ingredients was a non-negotiable for Summer. Drawing from her own experience with eczema, she wanted to create products that would nourish and protect the skin without compromising on efficacy. Finding suppliers who shared her commitment to quality and sustainability was a challenge, but one that Summer faced head on for the greater good of her customers and the environment.

Entrepreneurship is fraught with obstacles, but for Summer, each challenge presented an opportunity for growth. Overcoming her self-doubt and imposter syndrome became a personal triumph, building her confidence and determination.

Looking back on her journey, Summer reflects on the advice she would offer her past self: to embrace the practice of time blocking early on. By setting boundaries and prioritising tasks, she has been able to maintain balance and focus amongst the chaos.

If you're in search of a natural tan that nourishes your skin and leaves you glowing with radiance, look no further than Summerbrons. Their range of sunless tanning products offers a safe, beautiful alternative to sunbathing, allowing you to embrace the sun while protecting your skin and the environment. With Summerbrons, you can enjoy a luminous glow all year round, guilt-free. So why wait? Discover your perfect summer look today!

Find out more about summerbrons here

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